Born and raised in Rio de Janeiro, at the age of 18, he realized the dream of living in Alto Caparaó, the hometown of his father, where he always spent vacations, and having a coffee plantation. Today he owns and produces specialty coffees at Bela Vista at Alto Jequitibá, Serra do Caparaó, Minas Gerais. The farm currently has 50,000 plants in a total of 44 acres of coffee. Alexandre is a farmer, graduated in Agricultural business, Q-Grader SCAA (Specialty Coffee Association of America). He is married to Liliane and father of 3 children: Marcus, Ester and Sofia.